File: //var/www/quadcode.com/src/components/blocks/marketing-guide/Aso.svelte
<script lang="ts">
export let className = '';
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<div class="block-aso {className}">
<h2>ASO</h2>
<p>
Except for performance marketing tools, you can also utilize App Store Optimization to promote your broker app
effectively. Here is a checklist to follow:
</p>
<div class="{className}Table block-aso__table">
<table>
<tbody>
<tr>
<td>Keyword Research</td>
<td>
<ul>
<li>Identify relevant keywords related to forex trading, finance, and investment.</li>
<li>
Use ASO tools like App Annie, Sensor Tower, or Google Keyword Planner to research keyword popularity and
competitiveness.
</li>
</ul>
</td>
</tr>
<tr>
<td>App Description</td>
<td>
<ul>
<li>
Write a compelling description highlighting key features, benefits, and unique selling points of your
app.
</li>
<li>Incorporate relevant keywords naturally throughout the description.</li>
</ul>
</td>
</tr>
<tr>
<td>Keywords Field</td>
<td>
<ul>
<li>Utilize the keywords field in the app store's metadata to include additional relevant keywords.</li>
<li>Avoid keyword stuffing and use each keyword only once.</li>
</ul>
</td>
</tr>
<tr>
<td>App Icon</td>
<td>
<ul>
<li>
Design a visually appealing and recognizable app icon that reflects your brand and stands out in search
results.
</li>
</ul>
</td>
</tr>
<tr>
<td>Screenshots and Videos</td>
<td>
<ul>
<li>
Use high-quality screenshots and videos showcasing the app's user interface, features, and benefits.
</li>
<li>Highlight key functionalities and benefits to attract users' attention.</li>
<li>Show off promo codes and bonuses to highlight the extra value users can get.</li>
</ul>
</td>
</tr>
<tr>
<td>App Ratings and Reviews</td>
<td>
<ul>
<li>Encourage satisfied users to leave positive reviews and ratings on the app store.</li>
<li>
Respond promptly to user feedback and address any issues or concerns to maintain a positive reputation.
</li>
</ul>
</td>
</tr>
<tr>
<td>App Localization</td>
<td>
<ul>
<li>
Translate the app title, description, and keywords into multiple languages to target international
markets.
</li>
<li>
Adapt screenshots and videos to cater to the preferences of different language-speaking audiences.
</li>
</ul>
</td>
</tr>
<tr>
<td>App Updates</td>
<td>
<ul>
<li>
Regularly update the app with new features, bug fixes, and performance improvements to keep users
engaged and attract new downloads.
</li>
</ul>
</td>
</tr>
<tr>
<td>Competitor Analysis</td>
<td>
<ul>
<li>
Analyze competitor apps to identify successful strategies and incorporate best practices into your ASO
strategy.
</li>
</ul>
</td>
</tr>
</tbody>
</table>
</div>
</div>
<style lang="scss">
@import '/src/scss/media';
@import '/src/scss/mixins';
@import '/src/scss/variables';
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&__table {
margin-bottom: 10px;
padding: 40px 0 40px 0;
&::-webkit-scrollbar {
width: 0;
opacity: 0;
display: none;
}
> table {
width: 100%;
table-layout: fixed;
border: none;
border-collapse: collapse;
tr {
@include smallDefault;
width: 30%;
&:nth-child(2n + 0) {
background-color: $techBlue2 !important;
}
&:nth-child(2n + 1) {
background-color: transparent !important;
}
}
td {
border: none;
vertical-align: top;
padding: 16px 0 16px 24px;
&:first-of-type {
@include baseTitle;
width: 25%;
@include breakpoint-down('deskL') {
width: 34%;
}
}
&:last-of-type {
width: 75%;
@include breakpoint-down('deskL') {
width: 66%;
}
}
}
}
}
}
</style>